Sunday, January 18, 2015

$22.9 BILLION US Domestic Toy Market

http://www.toyassociation.org/TIA/Industry_Facts/salesdata/IndustryFacts/Sales_Data/Sales_Data.aspx?hkey=6381a73a-ce46-4caf-8bc1-72b99567df1e#.VLvwBi4hzMI

Action figure market alone is $1.39 BILLION but flatline at 2.2% growth.  Youth electronics $429 million with 32% growth rate.  Explosive!


Vs Annual US Defence Industry of $150 Billion.  More Toys.  Less guns.

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