http://www.toyassociation.org/TIA/Industry_Facts/salesdata/IndustryFacts/Sales_Data/Sales_Data.aspx?hkey=6381a73a-ce46-4caf-8bc1-72b99567df1e#.VLvwBi4hzMI
Action figure market alone is $1.39 BILLION but flatline at 2.2% growth. Youth electronics $429 million with 32% growth rate. Explosive!
Vs Annual US Defence Industry of $150 Billion. More Toys. Less guns.
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